Sippi launch event
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On Friday, July 18th, something deeply personal and long in the making came to life.
In the heart of Stockton-on-Tees, at The Link, we unveiled SIPPI Jewellery for the first time, not just a collection, but a story shaped by collaboration, purpose and time. It was an evening of connection: a gathering of artists, friends, supporters, and curious souls, all drawn in by a shared love for craft, beauty, and purpose. from coastal Sri Lanka to a celebration of craft, ocean conservation, and community.
SIPPI began barefoot on a beach in Sri Lanka, with seashells worn down by tides and time. Chipped. Cracked. Irregular. Imperfect. Their rawness whispered something real, a kind of beauty that sparked a journey I hadn’t planned to take, but one I couldn’t ignore.
The launch wasn’t just a reveal, it was a moment to pause and reflect. To speak about what matters. We talked about process, not just product. About slowness in a fast world. About the power of human touch in each piece. And about the ocean, both as muse and as something fragile, we have to protect.
I shared the story of SIPPI that evening of how a shell turned into a symbol, how a personal reflection became a collective creation. I spoke of the artisans who pour their skill into every piece, and the belief that cross-cultural collaboration can create more than just beautiful things; it can build lasting legacies.
Artist and environmentalist Ajay Wood ( https://andreajane80.wixsite.com/aj2024) brought gravity to the room with her moving installation and speech, a striking reminder that beauty carries responsibility. Her work stood as a counterpoint to the elegance of the jewellery, grounding us in the environmental urgency behind it all.

And then there was George Hurrell. George didn’t just help build the visual identity of SIPPI; he brought its soul to the surface. Through his talk and presentation, he invited guests into the inner world of the brand: the heritage we honour, the design language we speak, the story embedded in every line and curve. His ability to blend modernity with meaning gave SIPPI a stage to stand tall on.

The atmosphere was understated but deeply felt, the kind of emotion that doesn’t fade quickly. It was a moment of convergence of ideas, of values, of people who believe that jewellery can do more than decorate.
It can tell stories. Start conversations. Make change.